Do you have a seemingly impossible fundraising goal ahead of you for your fiscal year? Are you struggling to figure out how you will achieve your goal? If you resonate with these questions, then this webinar is for you. Participants will learn the basic principles of developing an annual fundraising plan that will provide a clear path forward for creating success in meeting annual fundraising goals. Key learning objectives will include identifying the core components of an annual fundraising plan, establishing goals by strategy, creating plans for particular revenue streams, and measuring success along the way.
Presenter: Kristen Shuler serves as the Executive Vice President of Development at East-West Ministries International. In her ninth year of service with East-West, Kristen provides oversight and strategic direction to East-West’s development, marketing and communications departments and initiatives, including campaign strategies, major/mid-level donor relations strategies, institutional giving, planned giving, events, and direct response marketing. Prior to joining East-West, Kristen served on the mission field across South America, primarily focusing on evangelism and church planting work.