Building Your Brand and Funding Through Integrated Marketing and Development
Presented by Sherri Heintz Kerr, President and CEO of Cahoots Communications
In his Good to Great monograph for the social sectors, Jim Collins asserted that the economic engine of a business is paralleled by brand equity for non-profits. As the CEO of a ministry, you play a key role as the ‘Chief Branding Officer.’ But they didn’t say much about that in seminary.
This webinar will addresses questions and issues like: What is the role of a mission CEO when it comes to brand management? How does your brand interface with fundraising? What could a fully integrated communications process impact our results? In this webinar CEO’s will be provided with the tools to review the integration of their organizations brand through all communication channels.