Building Your Brand and Funding Through Integrated Marketing andDevelopment

September 16, 2015

Building Your Brand and Funding Through Integrated Marketing and Development
Presented by Sherri Heintz Kerr, President and CEO of Cahoots Communications

Description
In his Good to Great monograph for the social sectors, Jim Collins asserted that the economic engine of a business is paralleled by brand equity for non-profits. As the CEO of a ministry, you play a key role as the ‘Chief Branding Officer.’ But they didn’t say much about that in seminary.

This webinar will addresses questions and issues like: What is the role of a mission CEO when it comes to brand management? How does your brand interface with fundraising? What could a fully integrated communications process impact our results? In this webinar CEO’s will be provided with the tools to review the integration of their organizations brand through all communication channels.

Welcoming the Stranger

Presenter: Matthew Soerens, US Director of Church Mobilization, World Relief Description: Refugee and immigration issues have dominated headlines globally recently. While many American Christians view these…

webmaster October 7, 2018

The Roles of Church and Mission in Crisis Management: Overlap? Competition? Cooperation?

Description: This webinar will look at the issues churches and missions face in responding to crises on the field. How do they cooperate and communicate…

webmaster September 13, 2018

From Unhealthy Dependency To Local Sustainability

Presented by: Jean A. Johnson, Executive Director of Five Stones Global Description: It takes a great amount of intentionality to create a culture of dignity,…

webmaster May 21, 2018

Webinar: Brand Refresh | What to Know Before Making Your Mark

Your organization’s brand consists of much more than your logo. It is what distinguishes your organization from others. In this new normal, fortifying your brand is critical! In this webinar we’ll explore your brand name, mark, promise, voice and standards along with key criteria that can make your brand distinctive and memorable. Join us to learn how to enhance your brand with tangible tools and techniques to build brand equity.