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Peer 2 Peer for Marketing and Communications Staff: Know Yourself and Know Your Audience

Simon Sinek says, “People don’t buy what you do, they buy why you do it.”

Many organizations struggle to connect with the diverse audiences they interact with. In the desire to include and serve everyone, we end up having ambiguous messages that fail to connect with the impact we hope for.

Mission agency leaders as well as agency fundraising, mobilization, marketing and communications staff, and even program development teams will benefit from this discussion on the essential mindsets and practical tools to help you grow your organization’s audience in number and depth of engagement. Join guest speaker, Liam Savage, as he shares best-practices for audience engagement in a modern ministry context.

The target audience will include mission agency leaders as well as agency fundraising, mobilization, marketing and communications staff.

About our Speaker

Liam and his wife Patti, live in Fort Lauderdale, FL where they both work at OneHope, whose mission is to reach the next generation with God’s Word. OneHope will reach over 130 million children with the gospel this year all over the world by partnering with and serving churches. Liam serves as the Director of Innovation, and has built a team focused on helping the organization thrive in the midst of change. He is also on the leadership team of Indigitous, a great commission accelerator that seeks to empower Christians with powerful digital solutions to confidently tell others about Jesus. He designed and teaches a course called Innovation Launchpad that applies marketplace best practices to a ministry context with the goal of equipping Global Church to begin leading cultural and technological change. He is passionate about learning, teaching and building organizational culture to advance the Kingdom through innovation.

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