Loonshots, How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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Leader’s Edge (Leadership)

Loonshots, How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Safi Bahcall

St. Martin’s Press, 2019, 368 Pages

Summary

Unlike so many leadership books published over the past two decades, this one emphasizes structure instead of culture as the prime consideration in creating innovation within organizations. The author, a physicist, relies heavily on the concept of phase separation to explain the social and economic dynamics within companies which create the conditions for crazy ideas (loonshots) to succeed. This book contains many historical examples from science and business. It is well written with a generous index which outlines the dominant ideas.


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