Communicating Outcomes

Friday, 1:30 – 2:45 PM

Presented by: Calvin Edwards

With more and more nonprofits “competing” for donor dollars, it is critical to communicate clearly and effectively with donors and prospective donors. This requires communicating the information that your constituency actually wants. Increasingly, what they want is outcomes . . . impact, results, changes in lives of real people! Outcome-based evaluation is the tool to get this information so it can be communicated to donors. In this workshop, Mr. Edwards will build on the “Capturing Outcomes” workshop and discuss why donors care so much about outcomes, and how they can transform external communications. He’ll provide tips on how to share your organization’s critical ministry impact—and not just with numbers, statistics, and ratios!

Learning objectives:

• Discuss why donors care about outcomes
• Apply strategies to transform your organization’s external communications

Primary Audience: Minsitry leaders, CEOs, and development professionals

CPE 1.5 hours Communications and Marketing