Unpacking the Interpretive Challanges of the "Contested Passages" on Women
Webinar: The Role of Mission Organizations in Missionary Well-Being
The Innovation Crises: Creating Disruptive Influence in the Ministry You Lead
The Danger of Safety: How Our Love Affair with Safety Keeps Us from World Missions and What To Do About It
Peer 2 Peer for Marketing and Communications Staff: Maximizing Video and Photos to Tell your StoryFriday, 1:30 – 2:45 PM
Presented by: Calvin Edwards
With more and more nonprofits “competing” for donor dollars, it is critical to communicate clearly and effectively with donors and prospective donors. This requires communicating the information that your constituency actually wants. Increasingly, what they want is outcomes . . . impact, results, changes in lives of real people! Outcome-based evaluation is the tool to get this information so it can be communicated to donors. In this workshop, Mr. Edwards will build on the “Capturing Outcomes” workshop and discuss why donors care so much about outcomes, and how they can transform external communications. He’ll provide tips on how to share your organization’s critical ministry impact—and not just with numbers, statistics, and ratios!
Learning objectives:
- Discuss why donors care about outcomes
- Apply strategies to transform your organization’s external communications
Primary Audience: Minsitry leaders, CEOs, and development professionals
CPE 1.5 hours Communications and Marketing
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