Why We All Need Majority World Publishing

by Ian Darke

Three strategies for churches and leaders from the West and the Majority World to work together to make reverse mission of Christian books from the South to bless the North a reality.

As Colombian church leader Harold Segura says, the Church has always
been “the people of the Book and of books.” Throughout history, the
growth of the Church has gone hand-in-hand with increased literacy and
the influence of key books. Think of the early Church fathers,
Augustine, the monastery libraries, the Lollards, Martin Luther, John
Wesley, and Charles Spurgeon. Today, we live in a period of spectacular
growth of the Church in the Majority World—although that expansion is
not void of challenges. John Stott comments: “None of us wants to
dispute the extraordinary growth of the Church. But it has been largely
numerical and statistical growth. And there has not been sufficient
growth in discipleship that is comparable to the growth in numbers”

Concerning Latin America, Samuel Escobar writes of the increase in a
new “popular religiosity” with evangelical instead of Catholic labels
(Escobar 2003, 13). Some time ago, the small evangelical Church
criticized the Catholic majority for a superficial allegiance to
ritual, Mary, and the saints. Evangelicals deplored the lack of a
life-transforming relationship which would result in a changed life.
Today, it is the evangelical Church that has its own version of
“popular religiosity,” in which an evangelical is defined by the radio
station he or she listens to and the bumper stickers he or she buys.
“Prosperity theology” has set deep roots in Latin America (Escobar
2003, 153).

Nominalism is not just a Latin American phenomenon. Young-Gu Hong,
writing of the Church in Korea (another area famed for revival), notes
that 51.9% of Protestants do not read the Bible at all and 34.8% do not
pray. A deep and living work of the Spirit, grounded in scripture, and
resulting in a discipleship that affects family relationships and
business ethics, is urgent (1999, 139). Clearly, books play an
important role. Many pastors in Latin America have no access to
seminary training and rely on books to build up the Church and help it
put its roots in the Bible. Books are also essential in order to
connect with wider society: many people have had bad experiences of
evangelicalism and are “vaccinated” against biblical preaching;
therefore, creative books are one means of connecting with them. Books
are essential for building, equipping, and maturing the Church and its
leaders, as well as for building bridges to secular culture in the
Majority World. One challenge is to nurture writers and publishers
within the Majority World who will sensitively provide the materials
that generate true and lasting growth. The benefits of book publishing
do not end there.

Reverse Mission, Publishing, and the Old World
While nominalism is a negative feature of the Church in the Majority
World, a positive feature is the rise of “reverse” mission. Vibrant
churches of the South invigorate flagging churches of the North or join
with them to work in the 10/40 Window. New vitality from the South is
not limited to the movement of missionary personnel—it includes
publishing that benefits the entire Church. Andrew Walls, founder of
the Centre for the Study of Christianity in the Non-Western World and a
leading scholar of trends in the Church worldwide, describes the
history of the Church as always moving on: “from Jerusalem, to Judea
and Samaria,” then to the “Gentiles” of modern Turkey andGreece, on to
Rome and the Roman Empire, then the Celtic periphery, Northern Europe,
England, across to the U.S., and to Africa, Asia, and Latin America
(1999, 2).

We must never delude ourselves into thinking that our bastions of
spiritual vigor will always remain. The once strong churches of Asia
Minor are no more. Today, the heartlands of evangelicalism in Europe
and North America are no longer the center of the Christian world.
Where great revival meetings gathered in Wales one hundred years ago,
secularism now reigns. Once thriving church buildings are now carpet
showrooms. Yet if we look globally, the Church keeps growing! In 1800,
over ninety percent of the world’s Christians lived in Europe or North
America. But today, sixty percent live in the Majority World. The
center of gravity of the Christian Church has shifted.

Walls sees a similar shift in the future of theological reflection to
the Majority World. New Christian thinking and the application of
biblical truth to the world has primarily taken place in the vortex of
church growth and mission:

…the most significant Christian developments in
theology, for instance, or ethical thinking, or the Christian impact on
society, will be those taking place in the southern continents, not
those taking place in the West. The development of theological and
ethical thinking in Africa and Asia and Latin America will determine
mainstream Christianity. (2002, 221) 

Because this is the vortex of developments in theology, the Majority
World will be strategic for book origination. Not only does the
Majority World Church itself need books produced on local soil, the
worldwide Church needs books that emerge from the Church in Africa,
Asia, and Latin America. Two-way mission does not only happen when
Latin American missionaries come to help struggling European churches
reach out to the multi-ethnic mission field on their doorstep. It also
happens as biblical reflection is fed back to the universal Church from
the dynamism of the Church in the South.

In a sense, this is nothing new. Books have always carried renewal to
and from the periphery. Susan O’Brian writes of the two-way publishing
networks in the eighteenth century, taking John Wesley and George
Whitefield’s sermons across the Atlantic to the colonies, but also
bringing revival documents back to the Old World, with the texts of key
sermons of the Northampton Revival, to an avid public wanting to
receive blessing from the “mission frontier” (1994, 38-57).

Speaking to a gathering of Christian publishers during the Frankfurt
Book Fair, veteran Brazilian publisher Mark Carpenter commented, “U.S.
[evangelical] publishers are so good at original publishing that they
have basically closed the doors to international authors. Today’s
American reader cannot access the best writing from abroad” (2002). The
publishing of relevant and biblical books, by authors sensitive to the
needs of their culture and who write in the language of the people, is
essential for in-depth church growth within the Majority World, as well
as for the invigoration of the Church in North America and Europe.

Encouraging Majority World Publishing
Are there ways we can work together with churches and leaders from the
Majority World so that more and better books are produced for their own
churches, and a reverse mission of Christian books coming from the
South may benefit the churches of the North? Below are three
suggestions to make this a reality.

1. Identify and equip writers. Some years ago, when HIV/AIDS
first began to spread across Latin America, Christian doctor Apolos
Landa was one of the first to recognize the importance of giving clear
teaching to Christian young people. Armed with hard-to-find statistics
from the Peruvian health authorities, his medical preparation, and a
clear biblical message, his workshops were hard-hitting and first rate.
However, they only reached small groups of young people. The needs were
so great across Peru that many people, including missionary friends,
encouraged him to write. Because most of his writing was limited to
medical prescriptions, participation in a writer’s workshop led by Ruth
Padilla was fundamental. There he was linked with fledgling publishing
house Ediciones PUMA, which worked closely with him to transfer his
ideas and notes into an effective book. When it came out it was one of
the first on the subject to be produced in Peru. As a result, he
received invitations to appear on national television and in major
newspapers. There he was able to give a Bible-based message.

Strategic leaders in Latin America, such as Landa, likely have not had
the opportunities (or time or resources) of their peers in the North to
hone their research and writing skills. Identifying key communicators
who have a message worth publishing abroad, enabling leaders and
communicators to participate in writers’ courses, linking them with
mentors, and facilitating sabbatical time (preferably with a library on
hand) can all make a difference. Ministries like Langham Partnerships
are playing a key role in enabling Majority World leaders to study at
an advanced level, to return to their home context, and to share their
learning through books. Increasingly, these scholars are being helped
to turn their learning into practical and accessible texts for the
local community. Specialized writers’ workshops help “de-academicize”
the research in order to communicate important truths to a wider public.

Darío López is a Pentecostal pastor, a recognized leader in Peru,
previous head of his country’s equivalent of InterVarsity Christian
Fellowship, and head of the National Evangelical Council. With help
from Langham Partnerships, and in recognition of his many years of
passionate ministry, he was able to study for a doctorate in a program
that enabled him to spend only a couple of months each year in Oxford.
After graduation, a summary version of his thesis was published;
subsequently, he has written a book each year on integral mission,
Pentecostal spirituality, and worship. As López himself comments,
without the opportunity for a sabbatical after many years of ministry,
he would never have started to write. Nor would publication have been
possible without a link to a local publishing ministry through which
his books reach across the entire Spanish-speaking world.

Eighty African biblical scholars took part in the Africa Bible
Commentary (ABC) project, which took over five years to complete. Not
only has the ABC had a direct impact across every African nation, it
has been a means of encouragement to the writers themselves, whose
skills were honed by experienced editors. The commentary is being
distributed in the West, where it is an example of contextualized
biblical theology, and of relevance to the African churches thriving in
inner-city London, for example.

Individual mission partners can look out for men and women who have a
message to share, those who can communicate well, and who have a desire
to share scripture through the written word. There are many ways by
which a writer can be encouraged (e.g., by inviting him or her to write
articles for a church bulletin, for the local newspaper, or for a
magazine). Joyce Chaplin’s book, Writers, My Friends (1984), is a
wonderful example of someone who took time to share her life with young
writers in Africa.

2. Grow mentor-editors. Key persons in the publishing process
are mentor-editors—people who understand how books work and are
published; who have the ability to develop potential authors who write
on the subjects; and who have the theological, personal, and editorial
skills to develop people and books. In Latin America, this has been one
of the many contributions of both René Padilla and Escobar.

Escobar writes about how Alec Clifford encouraged him not only to
write, but also to learn how to edit. Given the high-level language
skills needed to edit texts, this is a challenging area for
missionaries using a second language. However, many of the skills
needed to think biblically and to look strategically at the needs of
the Church and the opportunities in society around us are easily
transferable. As theologian Padilla says, one of the abiding legacies
of John Stott is that he has encouraged men and women around the world
not to be his “clones,” but to think Christianly, to dig deeply into
the Bible, and to make bridges between it and the world in which we
live (2009). Padilla is himself a testimony to that influence.
Missionaries working in theological education have a particular
opportunity to know and to encourage thinking Christians, not to
squeeze them into a pre-determined mold of writing, but to marry
biblical thinking with natural gifts of communication. In so doing,
they can model what it means to be a mentor-editor.

3. Strengthen publishers. Publishing is not a matter of trading
in paper and ink, but of making public an ongoing debate. The challenge
is not to print materials, but to publish them in such a way that a
member of the public wants to pick up a book, buy it, read it, and be
transformed by it. In the entire process of developing book ideas,
writing, editing, and publishing, the presence of viable local
publishers is crucial if local writers are to emerge, to grow, and have
a wider impact. In many regions, Christian publishers have joined
together to support each other. One example of this is the Letra Viva
network of Latin American publishers, through which publishers are able
to do together those things they could not do alone (e.g., organize
professional training conferences or administer a continent-wide
distribution center).

A specialized ministry like Media Associates International (MAI)
strengthens Christian publishing through training and encouragement,
particularly of editors and publishers. MAI has found that (1)
publishing professionals, equipped with the necessary communication and
cross-cultural skills, are uniquely suited as facilitators in on-site
training projects, (2) the most effective training takes place within a
publishing context, and (3) meaningful learning depends upon long-term
relationships rather than one-time events.

In the early years of Certeza publishing in Argentina, mission partners
served as advisors, board members, and even as part-time staff of the
fragile publishing project. The director of Certeza, Beatriz Buono,
gives credit to the invaluable support they gave, enabling Certeza to
survive financial crises of hyper-inflation, and to become what it is
today: a self-supporting publishing ministry producing first-class
Christian titles.
Any missionary can find out about local Christian publishers in his or
her area, and simply call to learn more, to encourage, and to pray for
them. Many smaller Christian publishers feel theirs is a Cinderella
ministry that few are concerned to support and that life is tough.
Things such as simple friendships, passing on of contacts, help with
sales, low-key promotion in churches and conferences, and a little
investment in books—simple steps any missionary can take—could tip the
balance from failure to success for a growing ministry.

One of the major obstacles in the chain of communication from writer to
reader is in distribution. Christian bookstores exist in many
countries; however, they may not carry a good stock or know much about
books. As well as showing interest, mission personnel can pray for the
staff and carry books around to sell. Anyone can have a shoebox book
stall in his or her house, or set up a book table in his or her local
Missionaries should also take the time to read books written by those
in the culture they are serving. By taking the trouble to read the
books sympathetically and quoting them in print and in sermons, a
missionary will become much more attuned to the language of the culture
within which he or she is working, as well as affirm the local writers.

In Conclusion
Individual missionaries and mission agencies
can work with writers, mentors, editors, publishers, and publishing
houses, who can all make a difference not only in their own country,
but also contribute to the growth and health of the worldwide Church.
Bruce Adair notes,

Very little of what is published in the “Two-Thirds World” ever reaches
U.S. readers. This is a tragedy. Americans need to understand that the
United States is not the center of the world. Not all truth originates
here. Most Americans are not world-literate. Our  isolation limits our
ideas and even our Christian growth. (2000)

As Bulus Galadima says, “Through the enablement of the Holy Spirit, the
new non-Western churches will refresh Western churches” (2003).

Adair, Bruce. 2000. “The U.S. Is Not the Center of the World.” Interlit 37(5): 12.

Carpenter, Mark. 2002. Speech presented at a meeting of ECPA during the Frankfurt Book  Fair, Germany. Reported in Publishers Weekly, October 28. Accessed June 5, 2009 from  “http://www.publishersweekly.com/article/CA255210.html.

Chaplin, Joyce. 1984. Writers, My Friends. Elgin, Ill.: David C. Cook Foundation.

Darke, Ian. 2003. Double Transformation, Challenges and Opportunities of Christian Publishing in Latin America. Colorado Springs, Colo.: International Academic Publishers. (Out of print)

Escobar, Samuel. 2003. A Time for Mission: The Challenge of Global Christianity. Leicester, England: InterVarsity Press.

Galadima, Bulus. 2003. “Religion and the Future of Christianity in the
Global Village.” In One World or Many? Globalisation and World Mission.
Ed. Richard Tiplady. Pasadena, Calif.: William Carey Library. Accessed
June 5, 2009 from http://www.tiplady.org.uk/pdfs/bookGaladima.pdf.

Hong, Young-Gi. 1999. “Nominalism in Korean Protestantism.” Transformation 16(4): 135-141.

O’Brian, Susan. 1994. “Eighteenth-Century Publishing Networks in the First Years of Transatlantic Evangelicalism.” In Evangelicalism: Comparative Studies of Popular Protestantism in North America, the British Isles, and Beyond, 1700–1990. Eds. Mark A. Noll, David W. Bebbington, and George A. Rawlyk. New York: Oxford University Press.

Padilla, René. 2009. Personal correspondence with the author.

Stott, John. 2006. Interviewed by Tim Stafford. “Evangelism Plus:
John Stott Reflects on Where We’ve Been and Where We’re Going.”
Christianity Today  50(10). Accessed June 5, 2009 from

Walls, Andrew. 1999. “Vulnerable, Interacting, Incarnate Faith.” The Gospel and Our Culture Newsletter 26.

_______. 2002. “Christian Scholarship in Africa in the 21st Century.” Transformation 19(4): 217-228.


Ian Darke coordinates the Letra Viva network of publishers,
directs publishing projects, and helps train those in publishing. He
was trained in pure mathematics, but soon realized that he was more
passionate about working for the Kingdom of God than teaching topology.
Ian has worked in Spanish language Christian publishing for nearly
twenty years. He is based in Costa Rica.

Copyright  © 2009 Evangelism and Missions Information Service (EMIS). 
All rights reserved. Not to be reproduced or copied in any form without
written permission from EMIS.  

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