Webinar: What is Your Brand Score? and Why Does it Matter to your Donors?

A Peer-2-Peer Webinar for Communications and Marketing Professionals


At the end of the day, your brand is your reputation. Have you ever wondered what your organization’s reputation looks like from the outside-in? Imagine this: It’s December 23 and a donor wants to donate $5000 to an organization. He or she stumbles upon your website, clicks your Facebook page, watches your ‘about us’ video and scrolls through your newsletter. Do you think your website and content has the stopping power and clarity to grab their attention? Is your brand sticky enough to make them want to learn more and engage? Over the past 4 years, Rethink Creative has used Brand Score, a proprietary subjective measure, to evaluate and benchmark brands in four fundamental areas: Visuals, Voice, Social Presence and Web Performance. Join us as we share about how to find your organization’s Brand Score and use this measure to increase donor engagement and ultimately build trust.


Jinu Thomas, CEO, Rethink Creative. Jinu  is the CEO and Founder of Rethink Creative, a brand strategy and design studio for mission-minded organizations & businesses. Through their core services of Strategy, Branding, Web Design, Video and Events, they have helped many inspiring clients. Jinu was born in Calcutta, India, to missionary parents. After completing his engineering degree and MBA, he spent twelve years in the corporate world. Before launching Rethink Creative, Jinu founded a ministry called Collyde that he led for fourteen years. Jinu, his wife, Ann, and his two boys, Joshua and Judah, live in New Jersey.


  • An average person is bombarded with 15 thousand messages a day
  • Perception is sometimes everything
  • It is critical that your websites are visually engaging

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