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Association Leaders Gathering
Innovation Labs - Session 1Building Your Brand and Funding Through Integrated Marketing andDevelopment
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Building Your Brand and Funding Through Integrated Marketing and Development Presented by Sherri Heintz Kerr, President and CEO of Cahoots Communications Description In his Good to Great monograph for the social sectors, Jim Collins asserted that the economic engine of a business is paralleled by brand equity for non-profits. As the CEO of a ministry, . . . read more
