The Three-Box Solution: A Strategy for Leading Innovation

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The Three-Box Solution: A Strategy for Leading Innovation

Vijay Govindarajan

Harvard Business Review Press, 2016, 256 Pages


This is a simple strategy for creating innovation in an organization. The strategy is to focus on extending your current business model (Box 1), creating something entirely new (Box 3), and stopping activity no longer fruitful (Box 2). Each one has a significant impact on innovation.

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