This is a simple strategy for creating innovation in an organization. The strategy is to focus on extending your current business model (Box 1), creating something entirely new (Box 3), and stopping activity no longer fruitful (Box 2). Each one has a significant impact on innovation.

This book is an analysis of business innovations. It is arranged into ten distinct types of innovations, with examples for all of them. Included is a listing of 100 different tactics used to implement the innovation. It explains which different types of innovation might be combined to create change in an industry segment. The final section of the book gives “games” or scenarios for leaders to engage in, imagining and analyzing potential targets for innovation.