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Anybody who has taken a ride on Uber, rented an Airbnb room or purchased a product from Etsy has participated in the sharing economy. Sundararajan explains the mechanics behind the sharing economy in part 1 of this book, focused on the Cause, and then details some ramifications and potential reactions to it in part 2, the Effects.

Webinar: Brand Refresh | What to Know Before Making Your Mark

Your organization’s brand consists of much more than your logo. It is what distinguishes your organization from others. In this new normal, fortifying your brand is critical! In this webinar we’ll explore your brand name, mark, promise, voice and standards along with key criteria that can make your brand distinctive and memorable. Join us to learn how to enhance your brand with tangible tools and techniques to build brand equity.

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