The Practice: Shipping Creative Work

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Leader’s Edge (Leadership)

The Practice: Shipping Creative Work

By Seth Godin

Portfolio, 2020, 271 Pages 


This book is made up of short chapters of wisdom from marketing and creative guru Seth Godin. It is not a standard business book but rather, is written more like proverbs. The overall theme is that creativity is a matter of practice. It does not occur by chance. Nor is it usually the product of a simple inspiration. The book’s table of contents lists 219 chapters. The book does have a direction, but most chapters can be read as standalone segments. 

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