The Practice: Shipping Creative Work

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Leader’s Edge (Leadership)

The Practice: Shipping Creative Work

By Seth Godin

Portfolio, 2020, 271 Pages 

Summary

This book is made up of short chapters of wisdom from marketing and creative guru Seth Godin. It is not a standard business book but rather, is written more like proverbs. The overall theme is that creativity is a matter of practice. It does not occur by chance. Nor is it usually the product of a simple inspiration. The book’s table of contents lists 219 chapters. The book does have a direction, but most chapters can be read as standalone segments. 


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