Know Your Audience
Ministry thrives on story to communicate our mission, vision and impact, so we need to share our stories with the world.
Tag: Journalism
Is the ‘Redheaded Stepchild’ in Your Crisis Planning?
It’s what I call the overlooked “redheaded stepchild” of crisis management.
How to Tell a Dangerous Story
“I know how you can tell this story,” I said to a colleague with a smile. “Someone did something that made a positive change among some group of…
Missions Communicators and Building a Staff Care Culture
In March of 2010 I sent a writer and photographer to Mozambique to gather Great Commission stories from there.
Missions in a COVID Crisis: Journalism Implications
A looming global economic crisis caused by COVID-19 promises a likely outcome of reduced giving to missional causes. Traditional missions agencies fac…
How to Revitalize Global Ministry and Engage the Church with Stories
Many have undertaken to draw up an account of the things that have been fulfilled among us, just as they were handed down to us by those who from the …