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Experimentation Works: The Surprising Power of Business Experiments
Stefan H. Thomke
Harvard Business Review Press, 2018, 288 Pages
Summary
This book suggests that all businesses can incorporate experimentation into their product design or service delivery. With the advent of digital commerce comes the ability to A/B test almost all online customer interactions. Thomke makes a compelling argument for why experimentation matters and then details what makes a good experiment, how it works online, what sort of corporate culture is necessary, and how leadership should think about experimentation. There are copious examples drawn from industry throughout the text.
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