CEO Thought Leader Briefing: Becoming Bilingual - Communicating Your Value in Stories and Numbers
Peer 2 Peer for Marketing and Communications Staff: Beyond Belief
Church Mission Leader Peer2Peer: Missionary Care Best Practices
Church and Agency Partnerships: Ingredients for Meaningful and Effective Ministry
Peer 2 Peer for Marketing and Communications Staff: Brand Refresh | What to Know Before Making Your MarkMissio Nexus’ leadership thoughtfully summarize books, giving you the Leader’s Edge to help inform, stimulate and provoke profitable discussion.
Leader’s Edge (Leadership)
Experimentation Works: The Surprising Power of Business Experiments
Stefan H. Thomke
Harvard Business Review Press, 2018, 288 Pages
Summary
This book suggests that all businesses can incorporate experimentation into their product design or service delivery. With the advent of digital commerce comes the ability to A/B test almost all online customer interactions. Thomke makes a compelling argument for why experimentation matters and then details what makes a good experiment, how it works online, what sort of corporate culture is necessary, and how leadership should think about experimentation. There are copious examples drawn from industry throughout the text.
Login Required
The following content is accessible for members only. You have reached this page because you are either not logged into your member account or you are not a member of Missio Nexus.
Let’s get you access!
- If you are a member, log in below.
- If you are not a member, please explore our membership options and benefits.
- If you are a member, but do not remember your login information, select “request password” below.
- If you are a subscriber to EMQ you are not a member of Missio Nexus, but we want to invite you to convert your subscription to a membership which will give you access to all member benefits. Call 678-392-4577 or email us to make that happen.
Comments are closed.