Communications Director

Website TRIAD


January 2023


Location:                    Parker, CO

Department:              Marketing

Type:                           Exempt, Full-Time

Supervisor(s):            Executive Director


TRIAD exists to mobilize, equip, and deploy Christ followers to the hardest to reach places and people groups. The Communications Director contributes to the overall success of the organization by effectively communicating about the organization through social media, email, and other commonly used platforms; manages the day-to-day communications related activities; oversees all aspects of communications program including budget and supervision of both a local and international team; develops strategy for communications and marketing; and plans and implements media relations plans and content.

The Communications Director will be a mature follower of the Lord Jesus Christ, be in fellowship with a Bible-believing church, and want to make a difference through involvement in world missions and evangelism. This individual must personally embrace the purpose, vision, beliefs, and values of TRIAD and embrace our multi-organization approach to mobilization. This specialist will possess critical thinking skills, creativity, demonstrate dependence on God, enjoy spiritual vitality, and have an obvious passion to mobilize resources for world mission with the conviction that the church is the “sender.”

The Communications Director responsibilities identified below include TRIAD and its subsidiary entities.


·       Leads, guides, and empowers the Communication Department by providing vision and strategy.

·       Creates and executes a communications plan that is aligned with the overall marketing strategy of the organization.

·       Identifies key internal and external audiences and develops specific and relevant messages for each audience.

·       Identifies the appropriate medium (ads, newsletters, social media, websites, etc.) to deliver our message and develop a plan for when and how to share information.

·       Ensures all communications are presented in a courteous and professional manner and with appropriate consideration to security when speaking about sensitive data or information.

·       Uses our current CRM (Salesforce) and systems for communications with the Communication Department, staff, and partners.

·       Serves on the TRIAD Creative Team providing guidance, leadership, vision, and collaboration to all elements associated with the communication of TRIAD and its subsidiary organizations.

·       Assists in the website content development and maintenance of content, ensuring website content is current, relevant, on-brand, and aligns with TRIAD’s values.

·       Identifies and evaluates new tools, programs, integrations, or systems for executing communications strategy—either for increasing organizational efficiency or enhancing communications effectiveness.

Public Relations

·       Represent the organization in public forums such as events and conferences and raise awareness about our mission, purpose, and cause when applicable.

·       Foster community relations through events and involvement in community initiatives when applicable.

Social Media/E-Marketing Specialist

·       Responsible for content oversight, implementation, and daily management of all the organization’s online marketing, blogging, and social media. This includes, but is not limited to, TRIAD’s online material and any other partner organization or subsidiary.

·       Curate relevant content to reach the organization’s supporters and donors.

·       The creation of relevant content will require communications and the implementation of systems to facilitate developing, acquiring, and reviewing of content by other TRIAD staff members.

·       Responsible for implementing, maintaining, and overseeing the development, acquisition, and review of content.

·       Create, curate, and manage all published content.

·       Provide oversight and direction of the Communications Team as they monitor, listen, and respond to users, supporters, and donors.

·       Monitor trends in social media tools, applications, channels, design, and strategy, along with e-marketing best practices, and implement as appropriate.

·       Provides the vision, strategy, and implementation plan for social media campaigns.

·       Revises social media campaigns when needed.

·       Identify threats and opportunities in user-generated content surrounding the mission of the organization. Report notable threats to appropriate management.

·       Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.

·       Research, assign, edit, rewrite, or proofread various products as assigned.

·       Plans and executes the content for monthly, or as determined appropriate, newsletter information for the organization’s mailing list.

·       Ad hoc tasks as requested.

Brand Development

·       Develop and implement a social media brand for TRIAD that can be implemented by our Communications Department. Revise the brand over time to keep our social media brand relevant.

·       Grow our social media brand and following.

·       Ad hoc tasks as requested.

Supervisory & Leadership Responsibility

·       Responsible for overseeing and leading the Communications Team, which includes team members working overseas.

·       Responsible for developing and maintaining a Strategic Communications Plan.

·       Responsible for developing and maintaining a Messaging Tree.

·       Responsible for developing early strategic and attainable goals for the Communications Department.


·       Bachelor’s degree and 3 years’ experience in the related field.

·       Basic technical skills in quality management, budgeting, decision making, managing processes, and reporting.

·       Proficiency in the use of computer programs for:

  •   Word Processing
  •   Databases
  •   Spreadsheets
  •   Email
  •   Internet
  •   Communications (e.g., Mailchimp, Canva, etc.)

·       Ability to exercise sound judgment and make proper decisions in handling incidents.

·       Ability to communicate in a clear and concise manner, both orally and in writing.

·       Ability to prioritize, administer, and organize a multitude of tasks and responsibilities.

·       Strong team leader and team player.

·       Excellent interpersonal and communication skills including presentation skills.

Job descriptions are not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.



The following list describes the general competencies that correspond to responsibilities, skills, and requirements of the staff job description, leading to effective work.

§  Interpersonal Skills

o   Treats others appropriately with courtesy, sensitivity, and respect

o   Resolves differences effectively and graciously

o   Contributes to team cooperation within and among work groups

§  Communication

o   Listens actively and asks for clarification as needed

o   Expresses thoughts clearly in speaking and writing

o   Selects the medium, forum, and manner appropriate for the setting and culture

§  Decision-making

o   Considers differing points of view and seeks input

o   Able to analyze facts, solve problems, and make decisions

o   Demonstrates prayerful discernment and good judgment

§  Adaptability

o   Flexible in dealing with people’s differing work styles and cultures

o   Responds constructively to setbacks and changing conditions

o   Receptive to new or additional assignments

§  Task Management

o   Demonstrates mastery of fundamentals required for the assignment

o   Plans, organizes, and prioritizes workload for timely completion

o   Takes initiative that leads to effective results

§  Servanthood

o   Shows a commitment to serve for the good of others

o   Ensures that actions meet the needs of the work context

§  Continual Learning

o   Assesses and recognizes own strengths and weaknesses

o   Maintains a growth plan updated on a yearly basis and pursues self-development

o   Regularly meets with a growth partner for accountability and encouragement

§  Behave Ethically

o   Understands ethical behavior and business practices

o   Ensures own behavior and the behavior of others is consistent with these standards and aligns with the values of the organization

§  Focus on Community

o   Establishes and maintains positive working relationships with others both internally and externally to achieve the goals of the organization

o   Anticipates, understands, and responds to the needs of internal and external clients

o   Works cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness

o   Positively influences and encourages others

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