There are two opposite kinds of errors in cross-cultural communication. One is that a missionary seeking to communicate the gospel cross-culturally may underestimate the problem.
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EMQ article Members onlyBy Gillian Mwaura (Edube) | African participation in global mission is expanding, yet this movement will not be sustained by replicating imported funding systems. Many prevailing models, shaped in Minority World contexts, fail to reflect African economic patterns, communal values, and cultural realities. Majority…
EMQ article Members onlyBy Eliza Kettering | Many church planting strategies suggest the importance of the familial web of relationships for the spread of the gospel. These strategies emphasize the speed in evangelizing within a family after coming to faith.
EMQ article Members onlyBy Mark Durie | Many Christians are unsure whether it is okay to use Allah and Isa for God and Jesus. In many Muslim-majority contexts, believers do use these names. However, patterns vary in the use or avoidance of these names. Iranian believers use Isa but not Allah. Malay believers use Allah but not Isa. Recent…
