• Directories
    • Business Directory
    • Church Directory
    • Organization Directory
  • Advertise
  • Donate
  • Help
  • Log In

MENUMENU
  • Learning
        • Leader’s Edge
          • Author Interviews
          • Book Summaries
        • Book Reviews
          • Book Look
          • EMQ Book Reviews
        • Publications
          • Anthology
          • Evangelical Missions Quarterly (EMQ)
          • Missiographics
        • Podcasts
          • The Mission Matters
          • Members Only Feed
          • Missions Podcast DirectoryNew
        • Topics
          • COVID-19 Resources
          • Diaspora Missions
          • Global Issues Updates
          • Member Highlights
          • Mobilization
          • Muslim Missions
          • Support Raising
          • UkraineNew
        • Media Library
          • Conferences
          • Global Issue Updates
          • On Mission
          • Thought Leader Briefings
          • Webinars
          • Workshop
          • View All
  • Programs
    • Accreditation
    • Bible Certificate
    • Church Missions Coaching
    • Cohorts
    • Cybersecurity
    • ImproveNew
    • Mission Jobs
    • Missions DataNew
    • Publish
    • RightNow Media
    • The Mission App
    • Women’s Development
  • Events
          • Calendar
          • In-Person Events
          • Virtual Events
          • Event Recordings
          • Awards
        • Premier Events
          • Mission Leaders Conference
          • On Mission
        • Upcoming Events

          • Evangelical Views on Women in Ministry & Marriage: Differences in Interpretation, Not Inspiration
            Fri May 20, 2022, 04:00 PM PDT
          • Webinar: An Introduction to the Theology and Practice of Cross-Cultural Risk
            Thu May 26 2022, 12:00pm EDT
          • Pocket Guide to Being a Missions Pastor: 5 Things Every Missions Pastor Needs to Know
            Wed Jun 1 2022, 01:00pm EDT
        • View All Events
  • Research
          • Missions DataNew
          • Missiographics
          • Research Reports
        • Popular Research
          • Compensation Reports
          • COVID-19 Resources
          • Field Attrition Report
          • View All Reports
        • Contribute
          • Current Research Projects
          • Volunteer
  • About Us
        • Who We Are
          • Our Contribution
          • Meet the Team
          • Board Members
          • History (1917–present)
        • Our Beliefs
          • Statement of Faith
          • Community Standards
        • Awards
        • Partner with Us
          • Advertise
          • Donate
          • Sponsorships
          • Volunteer
        • Help
          • Contact Us
          • Advertising Specs
          • Branding Guidelines
  • Join
        • Learn
        • Learn what you cannot learn anywhere else.

        • Meet
        • Meet people you otherwise won’t meet.

        • Engage
        • Engage in a community like none other.

          • Benefits
          • Benefits for Churches
          • Pricing
  • Main
  • Current Issue
  • Archives
  • Subscribe
  • Submit an Article
  • Advertise


Follow EMQ

Permissions

Except in the case of brief quotations in articles and reviews, no part of this publication may be used or reproduced in any manner without permission of the publisher. For more information, write to Missio Nexus: emq-editor@missionexus.org.

Do Your Members Really Want to Work for You?

Posted on March 30, 2022 by Kurtis AmundsonMarch 31, 2022

EMQ » April–June 2022 » Volume 58 Issue 2

By Wendi Dykes McGehee

In his bestselling book, Start With Why, Simon Sinek suggests that most organizations are clear on what they do, some know how they do it, but very few understand why they do it.[1] He compares the Apple Technology Company (Apple) to another popular technology company. He says that both organizations know what they do (create quality technology products such as personal computers, flat screen monitors, cell phones, and more), and both seem to be confident on how to do that well. However, the distinguishing factor that sets Apple apart is knowledge of why they do what they do (to be first).

Because both companies make similar products and comparable quality, Sinek suggests that the attraction to their brand is not about quality. Instead, it’s about an intrinsic desire that exists in many people to be the first among friends and family to have a new product or device. They want to be seen as innovative or ahead of the crowd. This impression that Apple creates makes individuals wait in line for hours to get the newest iPhone the day it is launched or upgrade a device well before its life cycle has expired.

Login Required

The following content is accessible for members only. You have reached this page because you are either not logged into your member account or you are not a member of Missio Nexus.

Let’s get you access!

  • If you are a member, log in below.
  • If you are not a member, please explore our membership options and benefits.
  • If you are a member, but do not remember your login information, select “request password” below.
  • If you are a subscriber to EMQ you are not a member of Missio Nexus, but we want to invite you to convert your subscription to a membership which will give you access to all member benefits. Call 678-392-4577 or email us to make that happen.
Loading…
GoToOlder PostNewer PostAll PostsArticlesSectionVolume 58 – Issue 2Member Care

Write a Comment Cancel reply

You must be logged in to post a comment.

Subscribe to Our Mailing List

Keep up to date with our community.

Menu

  • Home
  • Directories
  • Advertise
  • Donate
  • Contact Us

Join

  • Join
  • Benefits
  • Learn
  • Meet
  • Engage

Help

  • Contact Us
  • Terms
  • Cookies Policy

About Us

  • Who We Are
  • Statement of Faith
  • Awards
  • Resources
Missio Nexus Logo

© Missio Nexus. All rights reserved.
As an Amazon Associate Missio Nexus earns from qualifying purchases.


PO Box 398
Wheaton, IL 60187-0398

Phone: 770.457.6677
678.392.4577

Annual Sponsors

ECFA Logo Brotherhood Mutual Logo

Subscribe to our Mailing List

Membership website powered by MembershipWorks