10/40 Window: People or location?

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EMQ » Jan – April 2026 » Volume 62 Issue 1

Summary: The 10/40 Window highlights regions where people have least access to Christianity. It encourages Christians to focus missionary efforts on those areas. However, it has led to neglect of diaspora populations, such as Muslims living in the US, who also need outreach. Parada argues that mission should prioritize people over geography. He urges churches to balance global and local efforts and not to overlook unreached groups living nearby.

By José Cruz Parada

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