Thursday, 3:30 PM – 4:45 PM
Presented by: Geoff Peters
Operation Mobilisation (OM) has recently completed messaging research with Christians in seven countries around the world as a part of The Mission Gap Project – aimed at inspiring a bigger portion of the Body of Christ toward Great Commission service. From Australia to Ghana, and Hong Kong to Brazil, their research reveals popular message themes that inspire Christians in one culture, while offending Christians in another. As our audiences continue to become more international and diverse we cannot assume the same voice, tone, message and themes will always engage Jesus followers to donate or serve with our cause.
Primary Audience: Spokespeople, communicators and mission leaders