Time
Thursday | 3:45 PM
Primary Audience
Senior leaders and fundraising practitioners looking to broaden and strengthen their donor base
Description
So many organizations and missions are made possible by the generosity of a few. And while major donors are a critical component to non-profit success, there is a massive opportunity available through digital fundraising to broaden and strengthen our donor bases across all segments.
Learning Objectives
• Describe the foundational elements of effective digital strategy
• Determine the right and clear missional goals and KPIs
• Create a marketing and missional funnel for your digital strategy
• Identify best practices for paid and unpaid digital opportunities
• Craft the right messaging to maximize every digital communication and ad dollar
Specialized Knowledge 1.5 CPE hours
Presented By
Handout
Session Recording
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