Utilizing Digital Strategies

Thursday | 3:45 PM

Primary Audience
Senior leaders and fundraising practitioners looking to broaden and strengthen their donor base

So many organizations and missions are made possible by the generosity of a few. And while major donors are a critical component to non-profit success, there is a massive opportunity available through digital fundraising to broaden and strengthen our donor bases across all segments.

Learning Objectives
• Describe the foundational elements of effective digital strategy
• Determine the right and clear missional goals and KPIs
• Create a marketing and missional funnel for your digital strategy
• Identify best practices for paid and unpaid digital opportunities
• Craft the right messaging to maximize every digital communication and ad dollar

Specialized Knowledge 1.5 CPE hours

Presented By

Craig Denison
Jennifer Abohosh


Session Recording