Time
Thursday | 3:45 PM
Primary Audience
Senior leaders and fundraising practitioners looking to broaden and strengthen their donor base
Description
So many organizations and missions are made possible by the generosity of a few. And while major donors are a critical component to non-profit success, there is a massive opportunity available through digital fundraising to broaden and strengthen our donor bases across all segments.
Learning Objectives
In this session we’ll explore together:
- Foundational elements to effective digital strategy
- Determining the right and clear missional goals and KPIs
- Creating a marketing and missional funnel for your digital strategy
- Best practices for paid and unpaid digital opportunities
- Crafting the right messaging to maximize every digital communication and ad dollar
Presented By
