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Growing and Optimizing Your Digital Fundraising Program

Thursday, 3:30 PM – 4:45 PM

Presented by: Jeff Giddens

Digital fundraising is the fastest-growing segment of nonprofit fundraising—and also one of the most efficient. But getting an online program off the ground—or scaling it—takes a lot of work. Fortunately, it doesn’t have to be confusing. In this workshop, we will discuss a simple framework for rapidly growing your online fundraising, how to measure and scale success, and what to do when a campaign isn’t working. Finally, you’ll learn how putting digital fundraising first might be the best decision your nonprofit ever makes.

Learning Objectives

Through this workshop, participants will better understand:

  • The growth opportunities and efficiencies of a robust online fundraising program
  • How to start and grow your online fundraising program, with how-to and helpful tools
  • Measuring and scaling success (with helpful reports)
  • How to test and optimize campaigns for greater success
  • How a digital-first strategy makes all other channels work better

Primary Audience: Development Directors

CPE 1.5 hours | Specialized Knowledge

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