Establishing a clear brand identity is critical to growing your non-profit or ministry organization. Branding is much more than your logo and graphics. It is the collection of experiences people have with your organization. It is the promise that you consistently deliver every time. It is what people think of when they think of you.
This fast-paced workshop is for those who what to understand what branding really is and learn how to improve, change or repair their existing brand. You will discover the 7 steps to building a brand, the 5 components of a well-defined brand, and the top reason many brands are not successful.
Led by Mark Dreistadt, President and CEO of Infinity Concepts, a brand communications agency that helps its client define, internalize, and communicate their brand.
Presenter: As founder and President, Mark Dreistadt is the heart of Infinity Concepts, a brand communications agency in Export, Pennsylvania, just outside Pittsburgh. Mark is known for both his passion and his remarkable talent fnnsor helping leaders maximize the potential of their organizations. He has a long and distinguished history of transforming organizations through his strategic counsel and blended approach to branding, advertising, fundraising, and media management. Mark is a dynamic communicator known for his clear and compelling style of presenting transformational insights and strategies. He brings a unique blend of creativity and strategic thinking to help every organization he serves. Mark provides strategic oversight to all the clients served by Infinity Concepts.