Thursday | 8:30 AM
Fundraising, marketing, and communications professionals
Facts and data form a critical foundation for communicating with your constituents. Reports provide assurance of accountability and justify investments. But to sustain engagement in the long term as well as to attract new constituents, communication tactics that engage the heart cannot be ignored. Stories do this. They transport people into what God is doing through your organization. Stories also connect them emotionally to why their involvement makes a difference.
Eugene Peterson described this well when he said, “Story doesn’t just tell us something and leave it at that – it invites our participation.”
During this session, you will learn about why storytelling is an essential communications tactic. You’ll discover how to choose stories that align with your strategic goals. And, finally, you’ll also learn practical ways to safely tell stories from even the most sensitive projects.