Building and Growing Sustainer Giving in the Subscription Economy

Thursday | 1:45 PM

Primary Audience
Organizational leaders, marketing and fundraising professionals – both leadership and practitioners

Recurring giving has been an instrumental part of fundraising for decades. But there are several forces that are transforming recurring giving and reshaping donor expectations. Together, these changes represent an unprecedented opportunity to grow ministry impact. But the monthly giving programs of the past aren’t going to cut it. Ministries that are growing the most are doing so with a new breed of sustainer programs, driven by the Subscription Economy.

Learning Objectives
• Identify the major trends reshaping sustainer giving programs, the Subscription Economy, and seven keys to designing the sustainer program of the future
• Give practical examples of recurring giving programs that are growing explosively

Specialized Knowledge 1. 5 CPE hours

Presented By

Dave Raley
Carley Berna


Session Recording