Description
Earned media remains one of the most effective ways to build credibility and reach new audiences, yet many organizations underutilize it. In this webinar, we’ll explore why earned media matters and how it shapes perception and trust. You’ll also gain a few practical starting points for engaging media more effectively and positioning your organization as a credible, trusted voice.
3 learning objectives:
- Understand why earned media matters and how it shapes credibility, trust, and audience perception more effectively than paid channels.
- Recognize what makes organizations newsworthy, including how to identify and frame stories that resonate with media and audiences.
- Learn practical starting points for engaging media strategically and positioning your organization as a credible, trusted voice.
Presenter:
Heather Pubols is President and CEO of Media Associates International, a global network equipping and connecting Christian writer, editors and publishers in underserved regions. A communications leader with more than 20 years of experience, she has served as editorial director of Evangelical Missions Quarterly, managing editor of Christian Daily International, and as a communications leader in several capacities for Wycliffe Bible Translators. She pioneered the Communications track for Missio Nexus and previously hosted this webinar series.
Missio Nexus encourages interaction on diverse and difficult topics. Be aware that the information shared in this event may not reflect the views of the Missio Nexus staff, board, or other community members. Virtual events are recorded and the recordings are available as a MEMBER ONLY resource in our Media Library.
