This webinar will present research conducted in January 2025 from focus groups of students at both CCCUs and secular universities. Students discussed their thoughts and feelings about missions and mission opportunities in general. They were also shown marketing materials and websites from leading missions agencies, and they shared their reactions and responses. You will discover practical guidelines in this webinar for designing communications and opportunities that resonate with Gen Z. This webinar will feature a few findings from the recent research conducted at Urbana 25 in January 2026. You will discover practical guidelines in this webinar for designing communications and opportunities that resonate with Gen Z.
Presenters:
Ebonie Davis has served as the Associate Pastor of Youth at Trinity Baptist Church in Waldorf, MD for ten years. She conducted the most recent national multi-city study of youth ministries known for their racially diverse ministry, and holds a Master’s degree in Youth Ministry Leadership from Huntington University. She is the co-author of Grit and Joy (D6 Books).
Terry Linhart, PhD, is a Christian leader dedicated to helping others thrive in their work and leadership. He is the CEO of Arbor Research Group and Thrum Analytics. Terry brings decades of entrepreneurial experience in guiding organizations and leaders to greater impact. An accomplished author, he has written The Self-Aware Leader (IVP) and Teaching the Next Generations (Baker).
Missio Nexus encourages interaction on diverse and difficult topics. Be aware that the information shared in this event may not reflect the views of the Missio Nexus staff, board, or other community members. Virtual events are recorded and the recordings are available as a MEMBER ONLY resource in our Media Library.Â
