This webinar will share research gathered in January 2025 from 13 focus groups of students in both CCCUs and secular universities. Students discussed their thoughts and feelings about missions, and mission opportunities, in general. As well, they were shown marketing materials and websites from leading missions agencies and shared their reactions and responses to what they saw. You will discover from this webinar practical guidelines for how to design communications and opportunities that resonate with Gen Z. If you are recruiting young adults to programs, projects, and ministry opportunities this is for you.
Presenters:
Mark Matlock – Urbana 25
Terry Linhart – Arbor Research Group
Ebonie Davis – Arbor Research Group
Missio Nexus encourages interaction on diverse and difficult topics. Be aware that the information shared in this event may not reflect the views of the Missio Nexus staff, board, or other community members. Webinars are recorded and the recordings are available as a MEMBER ONLY resource in our Media Library.
