One of the major roles of a cross-cultural evangelist is to experiment enough to find ways to make the gospel message stick to the hearts and minds of the audience.

Three reasons that missionaries (both expatriates and nationals) in predominantly oral cultures should actively incorporate the use of traditional proverbs in their ministry.

The Mulla was walking down the village street deep in thought, when some urchins began to throw stones at him. He was taken by surprise, and besides he was not a big man.

There’s no getting around it—I am a WASP (White, Anglo-Saxon, Protestant). No matter how hard I might try to identify myself with another culture, which all missionaries are supposed to do, I am still a WASP.

By the second half of the twentieth century, missiologists had recognized the inaccuracy of the colonialist assumption, “West is best” and replaced it with the culturally sensitive assumption that “Indigenous is best.” In a culturally complex and changing twenty-first century world, isn’t it time to challenge the simplicity of both?